Think a DNA scanner embedded in the lip of your bottle reading all 3 gigabytes of your base pair genetic data in a fraction of a second, fine-tuning your individual hormonal cocktail in real time using our patented Auto-Drink™ technology, and slamming a truckload of electrolytic neurotransmitter smart-drug stimulants past the blood-brain barrier to achieve maximum optimization of your soon-to-be-grateful cerebral cortex. Plus, it’s low in carbs! And with flavors ranging from Beta Carroty to Glutamate Grape, you’ll never run out of ways to quench your thirst for knowledge.

http://www.google.com/googlegulp/

Remember back to when you first learnt how to design web sites? Remember adding all those bells & whistles? I certainly do. Why did I add them? Because it seemed cool at the time.

The thing is… I’m still adding bells & whistles! Only now they’re more advanced bells & whistles.

Now that I know how to use the likes of Apache’s mod_rewrite module or PHP’s include function, I find myself wanting to make everything search engine friendly or use includes left, right and centre, when I should be keeping things simple. It’s a hard habit to break. When you know you can do something extra special - even though you probably don’t really need to - you find yourself doing it anyway… because it seems cool.

What’s worse is, these advanced bells & whistles can cause you more headaches than just keeping it simple.